Below are images of our debut collection launched last month featuring the beautiful Noor Al Nafisi photographed by the talented Saeed Khalifa! No.3’s launch was nothing short of spectacular and we will be dedicating a specific post including images of the launch event photographed by the super talented Shereenah Lootah. We cannot mention the launch without mentioning The White Connection who handled the event design beautifully (Chapeau!). Our first collection included a series of abayas as well as some dresses and kaftans.

Below are a few lines introducing the first collection, In the light º In the shadow.

In the light is a set of functional everyday wear designed for a woman who embraces her spontaneity and poise. In the shadow is designed to compliment the female form, accentuating the woman’s femininity and grace.

We associate a scent to every collection, Kuwait’s very own Sara Al Yaqout’s Rose & Patchouli being the scent of this collection.

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Screen Shot 2012-12-28 at 4.05.02 AMFinding the perfect shade of red could prove to be quite a challenge. When we think red, we think Valentino red; a shade lighter could look pale and a shade darker could look tacky. Designer Giovanni Valentino has found the perfect shade that speaks love.

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Most of the images above are of Valentino gowns.

… <3

It’s all about the {lace}.

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Those detailed, tiny stitches. Those fine, soft threads. Those delicate hand weaved brides*.

In Black, white, or cream each piece has a special way of making and a special way of wearing. Like antique jewelry , antique lace makes a direct appeal to the romantic fantasy which involves crystal chandeliers, painted ceilings, fancy chinaware , and live music. (A gentleman playing a violin too, perhaps?)

Lace mask designed by Givenchy for Audrey Hepburn in her movie ‘How to Steal a Million’

*Slender ties which connect the different parts of the patterns

… <3

Screen Shot 2012-12-26 at 2.42.25 AMDon’t you just love it when things fall into place impeccably? Like all the elements in this photo shoot; captured at the the right time, the right setting, with those highly unique pieces.

It’s been a while since we last came across an editorial shoot and were filled with awe (Bravo Jaclyn Adams!) The floral landscape , exquisite forms, the colors, prints, textures, and fabrics are far from being predictable. Brilliant.

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To see more of Jaclyn’s work visit her official website

… <3

This is for her, for the wonderful {نور}


Truth to be told, it was quite difficult to find the right person to represent No.3. We were interested to feature someone with a distinctive character, a unique sense of style , someone ambitious, vibrant, yet grounded  and full of life. In October 2012 we crossed paths with {Noor Al Nafisi} and we instantly knew she’s the one for No.3.

Noor is the furthest one can be from ordinary. She runs 3 restaurants in Kuwait (Vinnys, Mustard, and Vinox), she’s in the process of starting her own business, an events management and social media solutions company in the name of Spotlight, and she’s currently getting her Bachelors in Marketing ..ohh! did we mention she’s only 21?

When we asked her what drives Noor she simply said “My passion for what I love in life. Passion is the main force behind my every move. I believe it’s what makes me who I am today.”

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The three days we spent with her working on No.3’s debut collection photo shoot were truly memorable and we got to see more of her fashion choices. We love the way she tones down during the day and as the night gradually approaches she builds up on that tone. We love her simple yet detailed choices of jewelry pieces. We love that she’s not afraid to wear black from head to toe at 8am. We are so lucky to have met her and her beautiful mother (who is another fashion Icon!)  not only because she’s as wonderful as she is brilliant, but also because her heart is at the right place.

Much love to {Noor Al Nafisi} all the way from London town.

… <3

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